Paddle + Orcabase

Your Paddle revenue, explained.

Selling software through Paddle? Sync your subscriptions and transactions through Fivetran and ask about MRR, trials, refunds and revenue by country in plain words, before or after tax.

Get started How to connect

Synced by Fivetran
Syncs every 6 hours
No Fivetran account needed

AgentPaddle connected

Which countries grew fastest last quarter?

Reading your Paddle data…

Germany led: revenue up 34% on the quarter before, to $8.9k.

The US is still the biggest market, at $21.4k.
Annual plans made up 61% of German revenue.
Refunds stayed under 2% in every country.

Revenue growth by country, %

How I got this· 4 steps

Looked at your Paddle transactions
Took tax out of each amount
Compared the quarter with the one before, by country
Split revenue into monthly and annual plans

Example answer. Numbers are illustrative.

In plain words

How do I track MRR from Paddle?

Paddle handles payments and sales tax for you, which also means your numbers live in Paddle. Orcabase syncs your Paddle subscriptions and transactions through Fivetran, and you define MRR once, before or after tax, the way you count it.

Then ask about growth, trials and refunds in plain words, and see Paddle next to how people use your product.

Ask in plain words

What you can ask about your Paddle data

The agent answers with the number, a chart and the steps it took. Keep the good answers on a dashboard.

Meet the data agent

What’s our MRR, before and after tax?
How many trials converted last month?
Which countries bring in the most revenue?
How much do we refund, and on which plans?
How many customers moved from monthly to annual?
What’s our churn by plan?
Which discounts bring customers who stay?
Show me new subscriptions by week.

What comes in

Your Paddle data, ready to ask about.

A copy in a database Orcabase hosts for you, with its own folder for each app.

Subscriptions

Plans, prices, billing periods, trials and cancellations.

Transactions

Every charge, with its subtotal, tax, discount and total.

Customers

Who pays, and the country they pay from.

Refunds and credits

Adjustments to past transactions, and the transaction each belongs to.

Numbers worth defining

Define them once. Every answer agrees.

Tell Orcabase what each number means, certify it, and your dashboards, the agent and your whole team use the same one. The agent can draft these from your Paddle data.

How metrics work

MRR
Monthly value of active subscriptions, before tax.
Trial conversion
Share of trials that became paid subscriptions.
Refund rate
Refunds and credits as a share of revenue.
Annual share
Share of revenue from annual plans.

Dashboards to start with

Your Paddle numbers at a glance.

Ask the agent to build one of these, or pin charts yourself. Share any dashboard with a link.

SaaS revenue

4 charts

MRR by month
New and cancelled MRR
Revenue by country
Annual vs monthly

Trials

3 charts

Trials started
Trial conversion by week
Days to convert

About dashboards

Better together

Ask across Paddle and the rest of your business.

The best questions need more than one app. The agent can pull from several sources for one answer.

“Do trial users who finish onboarding convert to paid?”

Paddle + PostHog

“Do customers who talk to support renew more often?”

Paddle + Intercom

“What does a paying customer cost us, campaign by campaign?”

Paddle + Google Ads

How to connect

Connect Paddle, step by step.

1
Find it in Sync data
In Orcabase, go to Sync data → Add source and search for Paddle. Pick the database to sync into.
2
Connect Paddle on Fivetran’s page
Fivetran’s page asks for a Paddle API key and which Paddle environment to read.
3
Choose what to sync
Back in Orcabase, tick the data you want. Only what you pick is synced, and only it counts toward your allowance.
4
Ask away
The first sync starts straight away. When it’s done, ask the agent about your Paddle data.

What you’ll need

A Paddle login that can create an API key.
The Admin role in Orcabase, and data hosting: Fivetran writes into a database Orcabase hosts for you.

At a glance

How it connects: Synced by Fivetran
How fresh: Every 6 hours, as standard.
Where your data lives: A copy in a database Orcabase hosts for you, with its own folder for each app.
Who can set it up: An admin in your organization.
Your login: You sign in on Fivetran’s own page. Orcabase never sees your password or keys.
Cost: Counts toward your monthly sync allowance: 500,000 changed rows a month, as standard.

Sync apps with FivetranStep-by-step, in the docs.

Questions

About Paddle and Orcabase

More in the docs: Sync apps with Fivetran

Is revenue shown before or after tax?

Both are there: Paddle records the tax on every transaction. You choose when you define revenue and MRR, and every chart follows that choice.

Can Orcabase issue refunds or change subscriptions?

No. Orcabase only reads the synced copy of your Paddle data. Nothing in Orcabase can refund, cancel or charge.

Do I need a Fivetran account?

No. Orcabase uses its own. You sign in to Paddle on Fivetran’s page, and the data lands in a database Orcabase hosts for you, so there’s nothing else to set up or pay Fivetran for.

How fresh is my Paddle data in Orcabase?

Fivetran syncs it every 6 hours as standard, and an admin can run a sync by hand at any time. The page for each source shows when it last synced and when it syncs next.

What does syncing cost?

Counts toward your monthly sync allowance: 500,000 changed rows a month, as standard. Each distinct row that’s added or changed in a month counts once, however often it changes, and the first full copy is free. You choose which tables sync, so you only spend the allowance on what you need.

Keep exploring

More data sources

All data sources

Your Paddle data already has the answers.

Connect it, ask your first question, and pin the answers you want to see every week.

Get started All data sources