Mixpanel + Orcabase
Your product usage, in plain answers.
Sync Mixpanel through Fivetran and ask where new users drop off, which features stick, and what paying customers do differently, in plain words, next to your billing and CRM.
- Synced by Fivetran
- Syncs every 6 hours
- No Fivetran account needed
Where do new users drop off in onboarding?
Most new users stall at “connect data”: only 41% get past it.
- Those who get past it are three times as likely to pay.
- Drop-off there is worst on phones.
- It’s 8 points better since the new setup guide.
New users reaching each step, %
How I got this· 4 steps
- Looked at your Mixpanel events
- Followed each new user through onboarding
- Counted who reached each step
- Compared those who got past “connect data” with those who didn’t
Example answer. Numbers are illustrative.
In plain words
How do I combine Mixpanel with revenue data?
Mixpanel is great at events and funnels. Questions like “what do our best customers do in week one?” need those events next to billing. Fivetran copies your Mixpanel events and user profiles into a database Orcabase hosts for you.
Then the agent can answer across both, in plain words, with a chart and the steps it took.
Ask in plain words
What you can ask about your Mixpanel data
The agent answers with the number, a chart and the steps it took. Keep the good answers on a dashboard.
Where do new users drop off in onboarding?
Which features do users who stay use in week one?
How many users were active each day this month?
What do our paying customers do differently?
How often do people use the new feature?
Which events happen before someone upgrades?
How does retention compare by signup month?
Show me weekly active users by plan.
What comes in
Your Mixpanel data, ready to ask about.
A copy in a database Orcabase hosts for you, with its own folder for each app.
Events
User profiles
As much history as you want
US or EU
Numbers worth defining
Define them once. Every answer agrees.
Tell Orcabase what each number means, certify it, and your dashboards, the agent and your whole team use the same one. The agent can draft these from your Mixpanel data.
Activation rate
Share of new users who reach your key step in their first week.
Weekly active users
Users who did something meaningful in the last 7 days.
Feature adoption
Share of active users who used a feature in the period.
Week-4 retention
Share of a signup week’s users still active four weeks later.
Dashboards to start with
Your Mixpanel numbers at a glance.
Ask the agent to build one of these, or pin charts yourself. Share any dashboard with a link.
Product
4 charts- Weekly active users
- Feature adoption
- Onboarding funnel
- Week-4 retention
Usage and revenue
3 charts- Activation vs paid conversion
- Usage by plan
- Features used before upgrading
Better together
Ask across Mixpanel and the rest of your business.
The best questions need more than one app. The agent can pull from several sources for one answer.
How to connect
Connect Mixpanel, step by step.
- 1
Find it in Sync data
In Orcabase, go to Sync data → Add source and search for Mixpanel. Pick the database to sync into.
- 2
Connect Mixpanel on Fivetran’s page
Fivetran’s page asks for your Mixpanel project ID and a service account’s username and secret, from the project’s settings.
- 3
Choose what to sync
Back in Orcabase, tick the data you want. Only what you pick is synced, and only it counts toward your allowance.
- 4
Ask away
The first sync starts straight away. When it’s done, ask the agent about your Mixpanel data.
What you’ll need
- A Mixpanel login that can create a service account for your project.
- The Admin role in Orcabase, and data hosting: Fivetran writes into a database Orcabase hosts for you.
- How it connects
- Synced by Fivetran
- How fresh
- Every 6 hours, as standard.
- Where your data lives
- A copy in a database Orcabase hosts for you, with its own folder for each app.
- Who can set it up
- An admin in your organization.
- Your login
- You sign in on Fivetran’s own page. Orcabase never sees your password or keys.
- Cost
- Counts toward your monthly sync allowance: 500,000 changed rows a month, as standard.
Does it bring in every event?
Will Orcabase’s numbers match Mixpanel’s reports?
Do I need a Fivetran account?
How fresh is my Mixpanel data in Orcabase?
What does syncing cost?
Your Mixpanel data already has the answers.
Connect it, ask your first question, and pin the answers you want to see every week.