Recurly + Orcabase

Every Recurly subscription, in plain answers.

Sync Recurly through Fivetran and ask how trials convert, which plans renew and where revenue leaks, in plain words, right next to the rest of your business.

  • Synced by Fivetran
  • Syncs every 6 hours
  • No Fivetran account needed
AgentRecurly connected

How many trials converted to paid in August?

Reading your Recurly data…

41% of August’s trials converted, the best month this year.

  • Trials with a card on file converted at 58%.
  • Most people decide on the last two days of the trial.
  • The annual plan took one in four conversions.

Trial conversion by month, %

MarAprMayJunJul41Aug
How I got this· 4 steps
  1. Looked at your Recurly subscriptions
  2. Found trials that ended in August
  3. Checked which became paid
  4. Split them by card on file and plan

Example answer. Numbers are illustrative.

In plain words

How can I report on Recurly trials and renewals?

Fivetran copies your Recurly accounts, subscriptions, invoices and transactions into a database Orcabase hosts for you. Define trial conversion, renewal rate and MRR once, and every answer uses them.

Then ask in plain words, like “how many trials converted last month?”, and get the number with a chart and the steps behind it.

Ask in plain words

What you can ask about your Recurly data

The agent answers with the number, a chart and the steps it took. Keep the good answers on a dashboard.

  • How many trials converted last month?

  • Which plans renew most reliably?

  • How much revenue is up for renewal next month?

  • When in their first year do subscribers cancel?

  • How many accounts are past due right now?

  • What’s our average revenue per account?

  • Which coupons bring subscribers who stay?

  • Show me active subscriptions by plan.

What comes in

Your Recurly data, ready to ask about.

A copy in a database Orcabase hosts for you, with its own folder for each app.

01

Accounts

Your subscribers, with their state and billing details.
02

Subscriptions

Plans, trials, renewals, pauses and cancellations.
03

Invoices and transactions

What was billed, collected, failed or refunded.
04

Plans and coupons

Your prices, add-ons and discounts.

Numbers worth defining

Define them once. Every answer agrees.

Tell Orcabase what each number means, certify it, and your dashboards, the agent and your whole team use the same one. The agent can draft these from your Recurly data.

How metrics work

  • Trial conversion

    Share of trials that became paid subscriptions.

  • Renewal rate

    Share of subscriptions due to renew that did.

  • Past-due accounts

    Accounts with an unpaid invoice past its due date.

  • Average revenue per account

    Monthly revenue divided by active accounts.

Dashboards to start with

Your Recurly numbers at a glance.

Ask the agent to build one of these, or pin charts yourself. Share any dashboard with a link.

Subscriptions

4 charts
  • Active subscriptions by plan
  • Trial conversion
  • Renewal rate
  • Cancellations by month

Billing

3 charts
  • Revenue by month
  • Past-due accounts
  • Failed transactions

About dashboards

Better together

Ask across Recurly and the rest of your business.

The best questions need more than one app. The agent can pull from several sources for one answer.

How to connect

Connect Recurly, step by step.

  1. 1

    Find it in Sync data

    In Orcabase, go to Sync data → Add source and search for Recurly. Pick the database to sync into.

  2. 2

    Connect Recurly on Fivetran’s page

    Fivetran’s page asks you to sign in to Recurly, or for an API key. Your login goes to Fivetran, never to Orcabase.

  3. 3

    Choose what to sync

    Back in Orcabase, tick the data you want. Only what you pick is synced, and only it counts toward your allowance.

  4. 4

    Ask away

    The first sync starts straight away. When it’s done, ask the agent about your Recurly data.

What you’ll need

  • A Recurly login that can create an API key.
  • The Admin role in Orcabase, and data hosting: Fivetran writes into a database Orcabase hosts for you.
At a glance
How it connects
Synced by Fivetran
How fresh
Every 6 hours, as standard.
Where your data lives
A copy in a database Orcabase hosts for you, with its own folder for each app.
Who can set it up
An admin in your organization.
Your login
You sign in on Fivetran’s own page. Orcabase never sees your password or keys.
Cost
Counts toward your monthly sync allowance: 500,000 changed rows a month, as standard.
Sync apps with FivetranStep-by-step, in the docs.

Questions

About Recurly and Orcabase

More in the docs: Sync apps with Fivetran

Can Orcabase change subscriptions in Recurly?
No. Orcabase only reads the synced copy of your data. Billing stays in Recurly.
Can I see trials and renewals by plan?
Yes. Every subscription keeps its plan, so any number can be split by plan, and by billing period too.
Do I need a Fivetran account?
No. Orcabase uses its own. You sign in to Recurly on Fivetran’s page, and the data lands in a database Orcabase hosts for you, so there’s nothing else to set up or pay Fivetran for.
How fresh is my Recurly data in Orcabase?
Fivetran syncs it every 6 hours as standard, and an admin can run a sync by hand at any time. The page for each source shows when it last synced and when it syncs next.
What does syncing cost?
Counts toward your monthly sync allowance: 500,000 changed rows a month, as standard. Each distinct row that’s added or changed in a month counts once, however often it changes, and the first full copy is free. You choose which tables sync, so you only spend the allowance on what you need.

Your Recurly data already has the answers.

Connect it, ask your first question, and pin the answers you want to see every week.