Microsoft Advertising + Orcabase
Is Bing worth it? Ask.
Sync Microsoft Advertising through Fivetran and compare Bing search ads with Google in plain words: what you spend, what people search, and what each new customer costs.
- Synced by Fivetran
- Syncs every 6 hours
- No Fivetran account needed
Is Bing cheaper than Google per new customer?
Yes: a new customer from Bing cost $16 in August, against $21 on Google.
- Bing brought 11% of our paid search customers.
- Its customers spend a little more on their first order.
- Most Bing clicks came from computers, not phones.
Cost per new customer from Bing, $
How I got this· 4 steps
- Looked at your Microsoft Advertising campaigns
- Matched ad clicks to first orders
- Did the same for Google Ads
- Divided spend by new customers for each
Example answer. Numbers are illustrative.
In plain words
How do I compare Bing Ads with Google Ads?
Each platform reports in its own way, in its own dashboard. Orcabase syncs both through Fivetran into a database Orcabase hosts for you, next to your orders, so one question can compare them fairly.
Ask “is Bing cheaper per new customer?” and the agent works out spend and new customers for each, with a chart.
Ask in plain words
What you can ask about your Microsoft Advertising data
The agent answers with the number, a chart and the steps it took. Keep the good answers on a dashboard.
What did we spend on Bing last month?
Is Bing cheaper than Google per new customer?
Which search terms bring customers on Bing?
Which campaigns do better on Bing than on Google?
How do clicks from phones and computers compare?
Which keywords should we pause?
What’s our cost per click, week by week?
Show me Bing and Google spend side by side.
What comes in
Your Microsoft Advertising data, ready to ask about.
A copy in a database Orcabase hosts for you, with its own folder for each app.
Campaigns and ad groups
Spend and clicks
Keywords and search terms
Conversions
Numbers worth defining
Define them once. Every answer agrees.
Tell Orcabase what each number means, certify it, and your dashboards, the agent and your whole team use the same one. The agent can draft these from your Microsoft Advertising data.
Cost per new customer
Ad spend divided by the first orders it brought in.
Cost per click
Spend divided by clicks.
Click-through rate
Clicks divided by impressions.
Share of paid search
Bing’s share of your paid search spend and new customers.
Dashboards to start with
Your Microsoft Advertising numbers at a glance.
Ask the agent to build one of these, or pin charts yourself. Share any dashboard with a link.
Bing
4 charts- Spend by campaign
- Top search terms
- Cost per click
- Conversions
Paid search
3 charts- Bing vs Google spend
- Cost per new customer by network
- Share of paid search
Better together
Ask across Microsoft Advertising and the rest of your business.
The best questions need more than one app. The agent can pull from several sources for one answer.
How to connect
Connect Microsoft Advertising, step by step.
- 1
Find it in Sync data
In Orcabase, go to Sync data → Add source and search for Microsoft Advertising. Pick the database to sync into.
- 2
Connect Microsoft Advertising on Fivetran’s page
Fivetran’s page asks you to sign in to Microsoft Advertising, or for an API key. Your login goes to Fivetran, never to Orcabase.
- 3
Choose what to sync
Back in Orcabase, tick the data you want. Only what you pick is synced, and only it counts toward your allowance.
- 4
Ask away
The first sync starts straight away. When it’s done, ask the agent about your Microsoft Advertising data.
What you’ll need
- A Microsoft Advertising login with access to your accounts.
- The Admin role in Orcabase, and data hosting: Fivetran writes into a database Orcabase hosts for you.
- How it connects
- Synced by Fivetran
- How fresh
- Every 6 hours, as standard.
- Where your data lives
- A copy in a database Orcabase hosts for you, with its own folder for each app.
- Who can set it up
- An admin in your organization.
- Your login
- You sign in on Fivetran’s own page. Orcabase never sees your password or keys.
- Cost
- Counts toward your monthly sync allowance: 500,000 changed rows a month, as standard.
Can I compare Bing with Google in one chart?
Can Orcabase change bids or budgets?
Do I need a Fivetran account?
How fresh is my Microsoft Advertising data in Orcabase?
What does syncing cost?
Your Microsoft Advertising data already has the answers.
Connect it, ask your first question, and pin the answers you want to see every week.