Recharge + Orcabase
Know why subscribers stay, and why they leave.
Run subscriptions on Shopify with Recharge? Sync it through Fivetran and ask about active subscribers, skips, swaps and cancellation reasons in plain words, next to your store data.
- Synced by Fivetran
- Syncs every 6 hours
- No Fivetran account needed
Why are subscribers cancelling?
“Too much coffee” was the top reason in August: 31% of cancellations.
- Most of them were on weekly delivery.
- “Too expensive” was second, at 22%.
- Cancellations peak in a subscriber’s second month.
August cancellations by reason, %
How I got this· 4 steps
- Looked at your Recharge subscriptions
- Kept the ones cancelled in August
- Grouped them by the reason given
- Checked each reason by delivery frequency
Example answer. Numbers are illustrative.
In plain words
How do I analyze Recharge subscription data?
Recharge knows every subscription, charge, skip and cancellation, including the reason people gave. Fivetran copies it into a database Orcabase hosts for you, next to your Shopify orders.
Then ask in plain words: why people cancel, which products they swap to, and which first orders turn into subscriptions.
Ask in plain words
What you can ask about your Recharge data
The agent answers with the number, a chart and the steps it took. Keep the good answers on a dashboard.
How many active subscribers do we have, week by week?
Why do subscribers cancel, and when?
How many deliveries were skipped last month?
Which products do subscribers swap to?
Which first orders turn into subscriptions?
What’s our churn rate by delivery frequency?
How much revenue comes from subscriptions vs one-time orders?
Which subscribers have a failed charge right now?
What comes in
Your Recharge data, ready to ask about.
A copy in a database Orcabase hosts for you, with its own folder for each app.
Subscriptions
Charges
Customers
Orders
Cancellations
Discounts
Numbers worth defining
Define them once. Every answer agrees.
Tell Orcabase what each number means, certify it, and your dashboards, the agent and your whole team use the same one. The agent can draft these from your Recharge data.
Active subscribers
Subscriptions active at the end of each day.
Subscriber churn
Share of subscribers at the start of the month who cancelled during it.
Skip rate
Share of scheduled deliveries that were skipped.
Subscription revenue
Successful subscription charges, minus refunds.
Dashboards to start with
Your Recharge numbers at a glance.
Ask the agent to build one of these, or pin charts yourself. Share any dashboard with a link.
Subscriptions
4 charts- Active subscribers
- New vs cancelled
- Churn by frequency
- Skip rate
Why people leave
3 charts- Cancellation reasons
- Month of cancellation
- Swaps by product
Better together
Ask across Recharge and the rest of your business.
The best questions need more than one app. The agent can pull from several sources for one answer.
How to connect
Connect Recharge, step by step.
- 1
Find it in Sync data
In Orcabase, go to Sync data → Add source and search for Recharge. Pick the database to sync into.
- 2
Connect Recharge on Fivetran’s page
Fivetran’s page asks you to sign in to Recharge, or for an API key. Your login goes to Fivetran, never to Orcabase.
- 3
Choose what to sync
Back in Orcabase, tick the data you want. Only what you pick is synced, and only it counts toward your allowance.
- 4
Ask away
The first sync starts straight away. When it’s done, ask the agent about your Recharge data.
What you’ll need
- A Recharge login that can create an API token.
- The Admin role in Orcabase, and data hosting: Fivetran writes into a database Orcabase hosts for you.
- How it connects
- Synced by Fivetran
- How fresh
- Every 6 hours, as standard.
- Where your data lives
- A copy in a database Orcabase hosts for you, with its own folder for each app.
- Who can set it up
- An admin in your organization.
- Your login
- You sign in on Fivetran’s own page. Orcabase never sees your password or keys.
- Cost
- Counts toward your monthly sync allowance: 500,000 changed rows a month, as standard.
Does it include the reasons people give for cancelling?
Can Orcabase change subscriptions?
Do I need a Fivetran account?
How fresh is my Recharge data in Orcabase?
What does syncing cost?
Your Recharge data already has the answers.
Connect it, ask your first question, and pin the answers you want to see every week.