Pinterest Ads + Orcabase
See which pins lead to sales.
People plan on Pinterest and buy later. Sync Pinterest Ads through Fivetran and see which pins get saved, which get clicked, and which lead to orders, in plain words.
- Synced by Fivetran
- Syncs every 6 hours
- No Fivetran account needed
Which pins get saved, and which bring sales?
The pour-over guide is saved most, but the gift set pin brings the most orders.
- Most orders come two to four weeks after the click.
- The gift set pin brought 64 orders in August, for $210 of spend.
- Recipe pins get saved, but rarely clicked.
Saves by pin, August
How I got this· 4 steps
- Looked at your Pinterest ads and pin results
- Counted saves and outbound clicks for each pin
- Matched clicks to orders over four weeks
- Divided spend by orders for each pin
Example answer. Numbers are illustrative.
In plain words
How do I measure Pinterest ads against sales?
Pinterest is where people plan, so sales often come weeks after a save. Orcabase syncs your Pinterest campaigns and pin results through Fivetran into a database Orcabase hosts for you, next to your orders, so you can follow the long road from pin to purchase.
Ask which pins get saved, which bring orders, and what a customer from Pinterest costs.
Ask in plain words
What you can ask about your Pinterest Ads data
The agent answers with the number, a chart and the steps it took. Keep the good answers on a dashboard.
Which pins get saved most?
Which pins bring orders?
What does a new customer from Pinterest cost?
How long after a click do people buy?
Which campaigns deserve more budget?
Do customers from Pinterest order again?
How did outbound clicks change this quarter?
Show me spend and orders by week.
What comes in
Your Pinterest Ads data, ready to ask about.
A copy in a database Orcabase hosts for you, with its own folder for each app.
Campaigns, ad groups and pins
Spend and delivery
Engagement
Conversions
Numbers worth defining
Define them once. Every answer agrees.
Tell Orcabase what each number means, certify it, and your dashboards, the agent and your whole team use the same one. The agent can draft these from your Pinterest Ads data.
Save rate
Saves divided by impressions.
Outbound click rate
Clicks to your site divided by impressions.
Cost per new customer
Ad spend divided by the first orders it brought in.
Return on ad spend
Revenue from ad-driven orders divided by ad spend.
Dashboards to start with
Your Pinterest Ads numbers at a glance.
Ask the agent to build one of these, or pin charts yourself. Share any dashboard with a link.
Pinterest Ads
4 charts- Spend by campaign
- Save rate by pin
- Outbound clicks
- Cost per new customer
From save to sale
3 charts- Orders by weeks since click
- Top pins by orders
- Return on ad spend
Better together
Ask across Pinterest Ads and the rest of your business.
The best questions need more than one app. The agent can pull from several sources for one answer.
How to connect
Connect Pinterest Ads, step by step.
- 1
Find it in Sync data
In Orcabase, go to Sync data → Add source and search for Pinterest Ads. Pick the database to sync into.
- 2
Connect Pinterest Ads on Fivetran’s page
Fivetran’s page asks you to sign in to Pinterest Ads, or for an API key. Your login goes to Fivetran, never to Orcabase.
- 3
Choose what to sync
Back in Orcabase, tick the data you want. Only what you pick is synced, and only it counts toward your allowance.
- 4
Ask away
The first sync starts straight away. When it’s done, ask the agent about your Pinterest Ads data.
What you’ll need
- A Pinterest business account with access to your ad accounts.
- The Admin role in Orcabase, and data hosting: Fivetran writes into a database Orcabase hosts for you.
- How it connects
- Synced by Fivetran
- How fresh
- Every 6 hours, as standard.
- Where your data lives
- A copy in a database Orcabase hosts for you, with its own folder for each app.
- Who can set it up
- An admin in your organization.
- Your login
- You sign in on Fivetran’s own page. Orcabase never sees your password or keys.
- Cost
- Counts toward your monthly sync allowance: 500,000 changed rows a month, as standard.
Does it include organic pins?
Can Orcabase change my campaigns?
Do I need a Fivetran account?
How fresh is my Pinterest Ads data in Orcabase?
What does syncing cost?
Your Pinterest Ads data already has the answers.
Connect it, ask your first question, and pin the answers you want to see every week.