LinkedIn Ads + Orcabase
What a LinkedIn lead really costs you.
Sync LinkedIn Ads through Fivetran and ask what each lead costs, who sees your ads, and which campaigns turn into deals, in plain words and next to your CRM.
- Synced by Fivetran
- Syncs every 6 hours
- No Fivetran account needed
What does a wholesale lead from LinkedIn cost us?
Wholesale leads from LinkedIn cost $86 each in August, and one in five became a deal.
- Office managers respond best: $61 a lead.
- The coffee-for-the-office carousel brought 58% of leads.
- Each won deal cost about $430 in ads.
Cost per lead by month, $
How I got this· 4 steps
- Looked at your LinkedIn campaigns and leads
- Divided spend by leads each month
- Matched leads to deals in your CRM
- Split cost per lead by job function
Example answer. Numbers are illustrative.
In plain words
How do I know if LinkedIn Ads are worth it?
LinkedIn tells you what a click or a lead cost. Whether it was worth it depends on what happened next, in your CRM. Orcabase syncs your LinkedIn campaigns through Fivetran into a database Orcabase hosts for you, next to your deals.
Ask “what did a won deal from LinkedIn cost us?” and get the answer, the chart and the steps behind it.
Ask in plain words
What you can ask about your LinkedIn Ads data
The agent answers with the number, a chart and the steps it took. Keep the good answers on a dashboard.
What does a lead from LinkedIn cost us?
Which campaigns bring leads that turn into deals?
Which job functions and industries respond to our ads?
How did cost per click change this quarter?
Which ads get the most clicks for the money?
How many leads did we get each week?
Which campaigns should we pause?
Show me spend, leads and deals by month.
What comes in
Your LinkedIn Ads data, ready to ask about.
A copy in a database Orcabase hosts for you, with its own folder for each app.
Campaigns and creatives
Spend and clicks
Leads and conversions
Who saw them
Numbers worth defining
Define them once. Every answer agrees.
Tell Orcabase what each number means, certify it, and your dashboards, the agent and your whole team use the same one. The agent can draft these from your LinkedIn Ads data.
Cost per lead
Ad spend divided by leads.
Lead-to-deal rate
Share of LinkedIn leads that became deals in your CRM.
Cost per won deal
Ad spend divided by the won deals it led to.
Click-through rate
Clicks divided by impressions.
Dashboards to start with
Your LinkedIn Ads numbers at a glance.
Ask the agent to build one of these, or pin charts yourself. Share any dashboard with a link.
LinkedIn Ads
4 charts- Spend by campaign
- Cost per lead
- Leads by week
- Click-through rate
Pipeline
3 charts- Leads to deals
- Cost per won deal
- Deals by job function
Better together
Ask across LinkedIn Ads and the rest of your business.
The best questions need more than one app. The agent can pull from several sources for one answer.
How to connect
Connect LinkedIn Ads, step by step.
- 1
Find it in Sync data
In Orcabase, go to Sync data → Add source and search for LinkedIn Ads. Pick the database to sync into.
- 2
Connect LinkedIn Ads on Fivetran’s page
Fivetran’s page asks you to sign in to LinkedIn Ads, or for an API key. Your login goes to Fivetran, never to Orcabase.
- 3
Choose what to sync
Back in Orcabase, tick the data you want. Only what you pick is synced, and only it counts toward your allowance.
- 4
Ask away
The first sync starts straight away. When it’s done, ask the agent about your LinkedIn Ads data.
What you’ll need
- A LinkedIn login with access to your ad accounts in Campaign Manager.
- The Admin role in Orcabase, and data hosting: Fivetran writes into a database Orcabase hosts for you.
- How it connects
- Synced by Fivetran
- How fresh
- Every 6 hours, as standard.
- Where your data lives
- A copy in a database Orcabase hosts for you, with its own folder for each app.
- Who can set it up
- An admin in your organization.
- Your login
- You sign in on Fivetran’s own page. Orcabase never sees your password or keys.
- Cost
- Counts toward your monthly sync allowance: 500,000 changed rows a month, as standard.
Does it include our company page’s posts?
Can Orcabase match LinkedIn leads to deals?
Do I need a Fivetran account?
How fresh is my LinkedIn Ads data in Orcabase?
What does syncing cost?
Your LinkedIn Ads data already has the answers.
Connect it, ask your first question, and pin the answers you want to see every week.